Vary your SEO techniques and increase your page rank



Posted: Wednesday, October 27, 2010

by Anthony Ngaithe
DotPeak

Have you ever wondered what goes on behind Google or tried to figure out the inner workings of this ever popular search engine? Maybe you have tried to get your head how Google decides what rating your page receives?

This article is here to help, as it gives you a tour around the baffling workings of the mechanical mind of Google page rank so that you can understand how it works. Several internet marketers and website designers feel they are losing the battle of trying to gain the highest page rank they can and slowly give up. It is easy to become discouraged when you do not see the little green bar rising progressively. What it is imperative to bear in mind though is that using the correct methods that tick all of Google’s ‘what makes a page important’ boxes, will ensure the quality of your site is the best it can be.

Search engines are always making it harder for websites to gain respectable ranking due to the 200 variants that decide the importance of your website and what score it actually gets. So instead of boring you with the details, let’s see how a few small things can affect your rank in big ways. 1) Keyword Usage Score- Hunting down a first-rate keyword or keyword phrase is crucial to the survival of your website.

An indication you are onto a winner is if it has a significant quantity of searchers per month in your selected area. The lesser the rivalry the greater the possibility you have of tapping into a money-making niche. 2) Domain Strength- The older your domain is, the more precious it becomes. Just like a fine antique or a coin that increases in value as time passes, your website stacks up more status if it is reputable and has been around for a while. But keep your content applicable and current to maintain your websites value. 3) Content Quality Score- always bear in mind that high-quality, tailored content is what Google robots are on the search for. So if you centre on writing with the intention to amaze the readers, they will reference your site and Google will see your website as useful. Your web design also plays an important role because Google will be reading your website HTML coding. Does it perplex you sometimes when other websites with a lower page rank then yours are superior then you in the Google results? Well the reason for this is because they have employed various techniques of SEO that you may not have used yourself. This shows how important it is not to place all your hopes on page rank. Widen your focus and try a mixture of SEO methods to impress the Googlebot’s. We discuss many such rules in our seo courses and web design courses But always bear in mind the golden rule to SEO – if someone out there thinks you are a praiseworthy resource, they are more likely to talk about your website which will increase your rank and spread the word that your company or service is the one to go to!

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